Online Sales are Becoming Increasingly Important to the Retail Market 

	In recent years, with the change of consumers’ shopping habits, the number of online shopping consumers is increasing, and the online retail market is increasingly important to the total retail market. Online retail sales as a percentage of total retail sales increased steadily in all regions of the world.


	 

The Demand for Online Clothing and Cosmetics is Growing 
As for online consumers, clothing is one of the main products in the online retail market. In recent years, the global online retail market has experienced significant growth due to improved spending power, ever-changing fashion trends and increasing penetration of online shopping. 
Along with clothing, cosmetics are also an important product category in the online retail market. Due to the improvement of consumption level and the increase of product choices, online beauty products retail market continues to expand. 
Cross-border Shopping has Become One of the Main Shopping Channels for Consumers 

	Following the trend of online beauty product retail sales, the online cross-border beauty product retail market in major regions of the world has also witnessed rapid growth from 2014 to 2019. However, since online cross-border retailers can offer alternative products compared with domestic online retailers, domestic consumers tend to use online channels to buy products from overseas markets.


	 

Inthe future, the global online cross-border retail market will show the following development trends: 
1.Growth of KOL Marketing 
The growth of KOL marketing is on the rise and has become one of the most influential market forces and trends in online retail. Opinion leaders quickly build relationships, trust, and credibility with fans, followers, and friends who respect and value their content and recommendations. They also greatly increase brand awareness by presenting their opinions to an active audience. At the same time, valuable content increases its social media exposure, ensuring value for both parties. Connecting and interacting with opinion leaders can build powerful relationships and help innovative online retailers reach their target audiences and further expand their business. 
2. Constant Improvement of Supply Chain 
Top online retailers continue to improve their supply chains. The AI-enabled operating systems first scan the Internet and generate the latest consumer trends and feature analysis. At the same time, KOL understand the needs of their followers through multiple interactive channels and send information back to the supply chain. After that, the supply chain begins to design the product and submit it to KOL to test the market response. The supply chain can use pre-sales to reduce the burden of inventory overhang. Compared with the traditional online retail supply chain, the flexible supply chain can respond to the market demand more quickly and launch more fashionable goods, thus driving the sustainable development of the online retail industry. 

	3. Live Streaming is Becoming More and More Popular


	Live streaming has become an increasingly important marketing medium and an increasingly important position in the global online retail market. Live streaming provides KOL with live video of products being demonstrated or tested. Consumers purchase the products while watching the video on the online platform. Reputable KOL who interact and chat with consumers during live streaming provide advice to help consumers focus on a single product and make shopping decisions more easily. Because of the popularity of live streaming, innovative online retailers can attract large numbers of customers and further boost the industry.

Current Situation and Development Trend of Global Online Cross-border Retail Industry in 2020

The 15 member countries of RCEP&nbsp;cover about 2.27 billion people, accounting for about one third of the global population. In 2019, the total GDP of the region reached us $25.6 trillion, accounting for 29.3% of the global economic aggregate. Trade volume also reached US $10.4 trillion, accounting for 27.4% of the global total. In the future, the RCEP will become an important engine driving economic growth in the Asia-Pacific region as well as the global economy.


	 


	Main Contents of RCEP 


	The RCEP agreement consists of 20 chapters, mainly covering ten major areas, including trade in goods, trade in services and movement of people, access to investment, intellectual property rights, e-commerce, standards and technologies, animal and plant quarantine, economic and technological cooperation, small and medium-sized enterprises, and dispute settlement. One of the most noteworthy points is the tariff aspect. After the entry into force of the agreement, the member states will mainly reduce taxes immediately and gradually reduce taxes within 10 years, and finally achieve zero tariffs on more than 90% of the trade in goods within the region.<o:p></o:p>	


	 


	According to the specific provisions of "E-commerce content", the signing of the RCEP agreement will bring great opportunities to the international cooperation in e-commerce.&nbsp;And&nbsp;the content of the agreement will also influence and regulate it&nbsp;to some extent. To be specific, there are the following trends:<o:p></o:p>		


	 

1. Maintain the practice of not levying tariffs on e-commerce.

	<o:p></o:p>		

2.It will significantly accelerate the digitization of the way cross-border e-commerce is regulated.

	3.The protection of consumer rights and interests is expected to achieve cross-border collaboration.


	<o:p></o:p>		


	4.It has become a consensus to develop cross-border e-commerce.


	 


	<o:p></o:p>		


	The RCEP parties cover 30% of the world's GDP and population, and span the three largest economies in East Asia and the major countries in Southeast Asia. In recent years, southeast Asia has become a battleground for cross-border sellers due to its huge market potential. E-commerce platforms, second-class e-commerce, and e-commerce models sold in the form of COD can all be found in Southeast Asia.<o:p></o:p>		

 

	<o:p></o:p>

See 4 Major Trends of E-Commerce International Cooperation From the Content of RCEP

COVID-19 has changed the course of People's daily life and fostered many new consumption habits, which has a far-reaching impact on the consumer industry. The epidemic has fostered many new consumption habits and brought new opportunities to traditional consumer industries. New channels and services such as contactless shopping, live-streaming and group-buying in communities are constantly emerging. Online and offline integration has been further accelerated, and the consumer market is changing.<o:p></o:p>


	&nbsp;


	1&nbsp;Rise of Online Consumption, Online Services + Online Products<o:p></o:p>


	&nbsp;


	With the improvement of broadband infrastructure and the arrival of 5G, online entertainment, online education, online medical treatment, short video broadcast and other online consumption acceptance is increasingly high, and the "cloud" mode has been favored by consumers. The interaction demand and a large amount of fragmented time during the epidemic made TV, game, short video and live broadcast industries the most profitable, and users' habits were greatly cultivated.<o:p></o:p>


	
		2&nbsp;Healthy Consumption is Highly Valued: Healthy Products + Healthy Lifestyle<o:p></o:p>
	
	
		&nbsp;
	
	
		The outbreak of the epidemic has brought unprecedented public health education, and it is expected that the public will continue to increase health consumption expenditure. In terms of products, consumers' demand for health, quality, sterilization and other aspects has been greatly increased. In terms of lifestyle, consumers attach more importance to immunity, sports&nbsp;and&nbsp;enjoyment.<o:p></o:p>
	
	
		According to the data,&nbsp;the market size of Health Care Products in China in 2019 is 222.7 billion yuan, with a year-on-year growth of 18.5%, and is expected to exceed 400 billion yuan in 2020.<o:p></o:p>
	
	
		3&nbsp;Convenient Consumption and Contactless Consumption Continue to be Popular<o:p></o:p>
	
	
		&nbsp;
	
	
		More and more consumers stay at home&nbsp;and choose convenient and quick, simple and direct consumption. During the epidemic, tens of millions of enterprises and nearly 200 million people in China started working at home, which cultivating consumers' habits.<o:p></o:p>

Changes in Consumer Habits and Demands after COVID-19

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	In 2019, the market size of China’s maternal and infant industry has reached 3.495 billion yuan. The growth of the maternal and infant market is driven by a shift from population growth to consumption upgrading. It is estimated that the market size will exceed 4 trillion yuan by 2020. The epidemic has activated the stable Internet maternal and infant market, which has achieved a high growth rate of 35.7% in the quarter of 2020Q1, and the monthly active rate has increased to 664 million.

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	China Had 47.11 Million Children Aged 0–3 in 2019
</h2>
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	There are 278 million families with mothers and babies

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	The relaxation of the two-child policy helped the number of newborns to reach a five-year peak in 2016. After 2017, the birth rate has been kept above 10 percent. In 2019, the number of infants aged 0–3 in China reached 47.11 million, and there is still great potential to increase the size of newborn babies in China in the future.

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	It is estimated that the market size will exceed 4 trillion yuan in 2020
</h2>

	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/08/20200814165434375.jpg?image_process=format,webp" alt="" /> 



	 



	With the increase of newborn babies, the increase in per capita disposable income and the improvement in the consumption ability of mothers and children families, the market size of China’s maternal and child industry has reached 3.495 billion yuan in 2019. With the upgrading of consumption, the rising cost of child care and the release of the dividend from the universal two-child policy, the market size of China’s maternal and child industry is expected to exceed 4 trillion yuan by 2020.

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	Infant milk and supplementary food are basically rigid demands. Especially with the popularity of e-commerce, cross-border e-commerce and live-streaming, the impact of the epidemic on infant milk and supplementary food industry in China is not large.

The Market Size of China’s Maternal and Infant Industry will Exceed 4 Trillion in 2020

China's cosmetics industry has maintained continuous growth for many years. In 2019, the retail sales volume of cosmetics in China exceeded 299.2 billion yuan, with an average annual growth rate of 11.9%.


	 



	On the one hand, the growth of domestic economy and the increase of people's overall income increase the overall amount of cosmetics consumption. On the other hand, the rise of the Generation Z&nbsp;makes people more willing to consume cosmetics, which also drives the growth of the cosmetics market.


	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/08/20200803170142765.jpg?image_process=format,webp" alt="" /> 



	 



	 


	01 Cosmetics Users are Gradually Shifting to Young People, the Proportion of Men is Increasing 


	 
 


	According to the changes of online cosmetics users in the past three years, the proportion of men has increased slightly. From 2016 to 2019, the annual average growth rate of men's cosmetics retail in China has reached 13.5%. In 2019, the market scale of men's cosmetics in China has reached 19 billion yuan, accounting for 4.5% of the market share of Chinese cosmetics. According to the data, the most popular types of beauty products for men are masks, cleansers, cotton pads, toners and eye creams. 


	 
 


	 


	In terms of age, the proportion of the post-90s and post-95s has increased, and they have gradually become an important target group for cosmetice sales. Young people in small towns also pay increasing attention to cosmetice through social media. The majority of online consumers are from second-tier cities, and the number of fourth-tier and lower-tier cities is expanding significantly. The trend of cosmetics users is obvious. 


	 
 


	 


	02 The Domestic Brands are Rising Rapidly 


	The development process of China's cosmetics market is tortuous, which has experienced three stages, the prosperity of local brands, the rapid occupation of the market by foreign brands, and the gradual recovery of local brands. At present, the head brands in the cosmetic industry still dominate the market. In the cosmetics sales of Tmall Double 11 in 2019, the TOP5 brands are still the famous overseas brands. However, some domestic brands have achieved good sales performance through different product positioning and hot sale strategies, and the domestic market share has gradually increased. 


	 
 


	 


	03 Live Stream Will Be the Main Channel for the Promotion and Transformation of Cosmetic 


	 


	In recent years, the sales channels of cosmetics industry are undergoing a rapid transformation from offline to online. Online e-commerce is growing at a high speed, accounting for 27.4% in 2018, surpassing KA (supermarket) and department store to become the largest sales channel of cosmetics. Platforms such as short videos and live streaming not only provide KOL with more direct forms of interaction, but also provide consumers with convenient experience of buying while watching. 

 

	Cosmetics industry is an extremely high quality track. The overall distribution of the long tail effect exists in the Chinese market, which is driven by the rapid expansion of the cosmetics market by the population growth, the change of consumption concept, the diversification of consumption structure, the change of consumption channels, the industrial chain and national policies.

Three Major Trends of Cosmetics Industry Development In 2020

In recent years, with the continuous development of the Internet, the integration of the maternal and child industry and the Internet has been deepened.<o:p></o:p>


	 


	 


	Maternal and child&nbsp;industry market size is 3.6 trillion yuan in 2019, including maternal and child&nbsp;eCommerce&nbsp;industry&nbsp;which&nbsp;market size is 811.5 billion yuan, an average annual compound growth rate of 22%.<o:p></o:p>	


	China's Internet maternal and child&nbsp;industry is given priority to integrated cross-border eCommerce&nbsp;channels, which proportion of 41.3% in 2019.


	 



	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730160407359.jpg?image_process=format,webp" alt="" /> 


	 


	 


	The Maternal and Child&nbsp;Industry Has Now Entered A&nbsp;Mature Stage<o:p></o:p>		


	 


	 


	China's maternal and child&nbsp;industry started as early as 2000, experienced rapid growth in 2004, and then exploded with the rise of mobile Internet in 2014. Now the maternal and child&nbsp;industry has entered the era of embracing data and technology. In 2019, Internet mothers and child industry&nbsp;will pay more attention to the needs of mothers and child, the product will conform to the new retail, and online and offline development will be integrated.<o:p></o:p>			


	 


	 


	The Overall Market Size is Growing Year by Year 


	 


	 


	The maternal and child market, as a rigid demand industry in the economic development, has never stopped its growth. On the one hand, in the past 20 years, the average annual number of new births&nbsp;in China has been over 16 million. On the other hand, the rapid development of economy promotes the vigorous market scale. From 2015 to 2019, the overall market size of China's maternal and&nbsp;child&nbsp;industry has been growing year by year, with an annual compound growth rate of 17%. In 2019, the market size of maternal and child&nbsp;industry in China was 3.6 trillion yuan, with a year-on-year growth of 16.13 percent.<o:p></o:p>					


	 


	 


	From 2015 to 2019, the overall market size of maternal and child&nbsp;e-commerce industry in China has been growing year by year, with an annual compound growth rate of 22%. In 2019, the market size of China's maternal and child&nbsp;e-commerce industry reached 811.5 billion yuan, with a year-on-year growth of 8.59%. The maternal and child e-commerce market has gradually entered the mature stage.&nbsp;It strives for differentiated development in various aspects such as pattern, channel,&nbsp;category, and the market gradually returns to rationality.

The Market Size of Maternal and Child Industry in China Reached 3.6 Trillion Yuan in 2019

After five years of development, the cross-border e-commerce bonded import model has been highly recognized by the country and the international community.<o:p></o:p>


	 


	Cross-border e-commerce originated from the gradual rise of individual procurement in 2005. From procurement, to overseas online shopping, to cross-border e-commerce, the market pain point stimulates the further development of the model. The development of cross-border e-commerce has grown exponentially and become an important form of trade.<o:p></o:p>


	 


	With the adjustment of the market and the gradual improvement of regulatory policies, cross-border e-commerce continues to develop.<o:p></o:p>


	 



	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730155415781.jpg?image_process=format,webp" alt="" />


	Policy Support<o:p></o:p>


	 



	The Number of Cross-border E-commerce Integrated Pilot Zone has Increased<o:p></o:p>


	 


	The establishment of the cross-border e-commerce integrated pilot zone provides Chinese enterprises with an opportunity to look aound the world&nbsp;and further share the informations. The most important thing is to&nbsp;promote domestic industrial upgrading and format innovation, creating a good environment for supply-side reform.<o:p></o:p>


	 


	With Each&nbsp;New Era of E-commerce, New Demands are Generated in the Market<o:p></o:p>


	 


	In the field of cross-border e-commerce, the requirements of overseas brands for service providers are also changing. Foreign brand&nbsp;providers began to focus more on distribution, marketing ability assessment. The future B2B supply chain service providers need to participate in the entire product cycle from the beginning of product design, and help the brand to collect the data of each link, including the most critical consumer touch and data after touch, through digital and technological means.<o:p></o:p>


	 


	At present, traditional foreign trade is seriously affected by the epidemic. Cross-border e-commerce can break through the time and space constraints, reduce intermediate links, and solve the problem of information asymmetry between the supply and demand sides. During the epidemic, cross-border e-commerce&nbsp;helps foreign trade overcome difficulties and plays a great advantage in order, market and share protection. At the same time, such a new form of business will also provide new development opportunities for more countries, companies and groups of people. It also demonstrates the inclusive development of trade.<o:p></o:p>


	 


	How to bring more professional services to more upstream brands and diversified downstream channels in such an era will be a test. For Xingyun Group, which provides Integrated cross-border goods and services, it has&nbsp;core resources of the whole supply chain and accumulate its own supply chain service ability&nbsp;which are more important. XINGYUN&nbsp;Group&nbsp;has&nbsp;completed&nbsp;the financing of $100 million of B + round&nbsp;in August 2019.&nbsp;On the basis of its original B2B service, Xingyun Group will continue to accelerate the improvement of its ability to provide comprehensive and high-quality services for brands. It will continue to make efforts in commodities, brands and channels, consolidate its capabilities in finance, capital, system, logistics and internal control, and realize the coordination of front, middle and back offices. In the current Q1 of 2020, XINGYUN Group got a good achievements. <o:p></o:p>


	 



	With the support of more open and active policies, cross-border e-commerce is still the fastest way for foreign goods to enter China. The cross-border e-commerce model has lower entry requirements for imported goods, which can help foreign goods reach consumers directly and conveniently. It also has comparative advantages in terms of tax rates. The most important thing is to greatly reduce the time period for foreign brands to enter the Chinese market. At the same time, by virtue of the resource advantages and big data analysis of e-commerce platforms, brand enterprises can have a deeper understanding of Chinese consumers and timely adjust their marketing, channels and product ends, which will greatly improve their operating efficiency.<o:p></o:p>

Changes In the Pattern of Cross-border E-commerce in China Under the Epidemic

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	Since the beginning of this year, the epidemic has brought a certain impact on China's economy, and traditional foreign trade enterprises have been affected. Cross-border e-commerce, with its unique advantages, has broken the&nbsp;temporal and spatial restrictions and achieved a counter-trend growth in transaction volume. In the first two months of this year, China's cross-border e-commerce retail imports and exports reached 17.4 billion yuan, up 36.7 percent year on year.&nbsp;&nbsp;<o:p></o:p>

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	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730145812656.jpg?image_process=format,webp" alt="" />

<p class="p" align="justify" style="margin:11.25pt 0pt;text-indent:0pt;padding:0pt;text-align:justify;line-height:18.4pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;">
	 

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	The epidemic has created unprecedented development opportunities for cross-border e-commerce, it accelerated the pace of innovation in cross-border e-commerce, and promoted&nbsp;it&nbsp;to become an important means of foreign trade development. Overall, the development of cross-border e-commerce in the first half of this year is affected by four factors,&nbsp;the policies, total import and export value, consumption level and new technology empowerment.


	1 Policies


	The outbreak of the epidemic has caused losses to the traditional foreign trade industry. Under this situation, cross-border e-commerce, as a new form of foreign trade, gives full play to its advantages and helps the foreign trade industry forge ahead. Since February, from the central government to the local government, they&nbsp;have been issuing new policies to increase policy support for cross-border e-commerce industry and push the development of the cross-border e-commerce.


	 



	2 Total Import and Export Value


	Data show that from 2014 to 2019, the total import and export value of China's trade in goods decreased first and then increased. In 2019, China's imports and exports in goods totaled 31.54 trillion yuan, with a year-on-year growth rate of 3.4 percent. Since 2016, China's imports and exports of goods have maintained relatively stable growth, providing a necessary foundation for the development of China's cross-border e-commerce.

<p class="p" align="justify" style="margin:11.25pt 0pt;text-indent:0pt;padding:0pt;text-align:justify;line-height:18.4pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;">
	3 Consumption Level

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	In&nbsp;the past five years, the per capita disposable income of Chinese residents has increased continuously. In 2019, the per capita disposable income of Chinese residents was 30,733 yuan, up 8.9 percent year-on-year. National income level is one of the most important factors affecting household consumption, and consumption upgrading is the biggest driving force for the rapid growth of import cross-border e-commerce. In particular, the continuous upgrading of consumption in third - and fourth-tier cities makes the trend of import consumption more obvious.

<p class="p" style="margin:11.25pt 0pt;text-indent:0pt;padding:0pt;line-height:18.4pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;">
	4 New technologies empower<o:p></o:p>			


	Data is an important tool to improve the efficiency of cross-border e-commerce system.Through big data, artificial intelligence and other technologies, cross-border e-commerce can optimize the allocation of resources, accurately acquire users, improve the efficiency of goods distribution, and realize rapid development and scale expansion.

<p class="p" align="justify" style="margin:11.25pt 0pt;text-indent:0pt;padding:0pt;text-align:justify;line-height:18.4pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-attachment:initial;background-origin:initial;background-clip:initial;">
	With the improvement of residents' income level and the improvement of national consumption level, the focus of cross-border e-commerce products is no longer international price difference, but product quality and brand.In the era of industry 4.0, new technologies such as the Internet of Things and intelligence make the manufacturing industry transform to intelligence, the production at the supply side is determined by the demand side, and the upgrading of national consumption makes the development of cross-border e-commerce turn to refinement and vertical to meet the personalized needs of consumers.

An Analysis of Driving Factors For the Development of China's Cross-border E-commerce in the First Half of 2020

Cross-border e-commerce can be divided into B2B, B2C&nbsp;and C2C. In the actual operation, the business model of the enterprise is constantly innovating and evolving. For example, Xingyun Group&nbsp;has&nbsp;the&nbsp;S2B2C model in the field of cross-border import. The brands&nbsp;directly reach&nbsp;consumers through cross-border B2B service providers, gathers business + logistics + capital + information, and completes the deep link between industry and consumers.<o:p></o:p>


	 


	 


	At present, cross-border e-commerce and other new consumption have played an important role in expanding capacity, stabilizing foreign trade, boosting consumption recovery and promoting digital transformation, accelerating the steady economic recovery.<o:p></o:p>	


	 


	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730150648984.jpg?image_process=format,webp" alt="" /> 


	 



	Overseas online shopping user size analysis<o:p></o:p>		


	 


	With the development of Internet applications and cross-border transport networks, overseas online shopping has become a dialy behavior. Overseas online shopping has its&nbsp;unique advantages&nbsp;like price, category and others. In recent years, the scale of overseas online shopping users in China has been constantly expanding. According to data, the number of overseas online shopping users in China exceeded 100 million in 2018. In 2019, the number of overseas online shopping users in China is nearly 155 million, and is expected to increase to 235 million in 2020.<o:p></o:p>			


	 


	 


	Cross-border E-commerce Has a Broad Prospect<o:p></o:p>				


	In recent years, China's cross-border e-commerce industry has been developing continuously and the market scale has been expanding continuously. In 2018, China's cross-border e-commerce retail import and export volume exceeded 900 billion yuan.<o:p></o:p>				


	 


	According to data, cross-border e-commerce transactions in China reached 10.8 trillion yuan in 2019. In 2020, due to the impact of the coVID-19, cross-border e-commerce market will be impacted to a certain extent. It is estimated that the market size will decline slightly in 2020, with transaction size estimated at 10.3 trillion yuan. However, cross-border e-commerce will release great potential&nbsp;with the vigorous support of national policies, enabling the development of foreign trade, and the increasing market demand.<o:p></o:p>

Overseas Online Shopping Users is Expected to Expand to 235 Million in China 2020

The reason why cross-border e-commerce can occupy the market so quickly and make consumers pay attention to the products is actually because of the demand. The demand of cross-border e-commerce lies in the fact that China's existing products and supply chain system can no longer meet consumers' consumption desire.<o:p></o:p>


	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730142605796.jpg?image_process=format,webp" alt="" />


	 


	
		Someone said that the rise of cross-border e-commerce begin with "the better understanding of consumer demands" and&nbsp;"the better understanding of the supply of global commodity market".
	
	
		 
	
	
		When&nbsp;there was no cross-border e-commerce, the legal import of goods was general trade, and the goods entered the large circulation field in China through customs declaration. The general trade declaration process is complicated, so&nbsp;the channel for brands to enter China is relatively slow.<o:p></o:p>
	
	
		 
	
	
		
			Cross-border e-commerce can provide high-speed and convenient access to China for many overseas brands. Mainly reflected in the following two aspects:<o:p></o:p>
		
		
			First, the goods of cross-border e-commerce are defined as personal goods supervision. The goods purchased by consumers do not need the complicated procedures for the entry of goods (general trade), which is convenient.
		
		
			Second, it can simplify large-scale trade into one-piece small-scale trade, which is suitable for e-commerce's small-sum, high-frequency, diversified and multi-channel trading logic.
		
		
			 
		
		
			China has a unique Internet economy, ranking first in terms of both the number of online shoppers and total online retail sales. According to eMarketer, the Asia-Pacific market accounts for the largest and fastest growing share of global online retail, and&nbsp;China is the major online retail market and core driver of the region and the world.<o:p></o:p>
		
		
			As the world's largest online retail market, it is estimated that by 2025, the overall scale of the online retail market will exceed 18 trillion yuan, and the proportion in the total retail sales of consumer goods will continue to rise and exceed 25%.<o:p></o:p>
		
		
			 
		
		
			
				The huge volume of online retail and its continuous rapid growth have increasingly prominent impacts on China's cross-border e-commerce market. With the rapid development of cross-border e-commerce, there is a demand for the coordination capability of cross-border supply chain.<o:p></o:p>

Better Understanding of Consumer Demands

In recent years, China has increasingly become a competitive market for consumer goods in the world. Due to the&nbsp;advantages of flexibility and speed, import cross-border e-commerce&nbsp;has also become the first choice for international brands to enter the Chinese market.<o:p></o:p>


	 



	<img src="https://static-demo.xyb2b.com/xingyungroup/uploadfiles/2020/07/20200730104827906.jpg?image_process=format,webp" alt="" width="1500" height="932" title="" align="" />


	 


	 
 


	China Has Become the First Incremental Market for International Brands 


	The needs of Chinese consumers are diverse. China's market is huge. In fact, for many brands, the market size in China&nbsp;has far exceeded their local’s.<o:p></o:p>	


	 


	Swisse parent company H&amp;H&nbsp;reported a double-digit increase in revenue to 2.424 billion yuan in the first quarter of 2020, up 13.0% from a year earlier.


	 


	In the past few years of China's cross-border e-commerce, a commodity structure has been basically formed with maternal and child products, beauty cosmetics and health care products,&nbsp;as its representative brand


	Swisse, which can be described as an international brand representative who has successfully entered the Chinese market in the development process of China's cross-border e-commerce and achieved great success. After the strategic cooperation between Xingyun Group and Swisse, Xingyun Group&nbsp;is making contributions to the incremental market of the brand in China&nbsp;with the advantages of the&nbsp;own channels.


	 
 


	Cross-border E-commerce Has Become the Preferred Mode to Enter China 


	 


	Cross-border e-commerce is the most rapidly developing mode of trade in the Internet era. It can break through time and space constraints, reduce intermediate links, solve the problem of information asymmetry between the supply and demand sides, and provide new development opportunities for more enterprises and groups, which&nbsp;also reflects the inclusive development of trade.<o:p></o:p>	

 

	At present, Xingyun Group has direct mining branches in Europe, America, Australia, New Zealand, Japan, South Korea and Southeast Asia. It has 120 overseas Chinese delegations and abundant chambers of commerce resources in more than 40 countries and regions, more than 2,000 overseas brands and more than 150,000 selected quality goods, with 51&nbsp;overseas warehouses and 56 domestic bonded warehouses, serving more than 100,000 online imported retailers and 60,000 offline retail stores in China.<o:p></o:p>

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The Market Size of Maternal and Child Industry in China Reached 3.6 Trillion Yuan in 2019

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An Analysis of Driving Factors For the Development of China's Cross-border E-commerce in the First Half of 2020