The Market Size of Maternal and Child Industry in China Reached 3.6 Trillion Yuan in 2019
In recent years, with the continuous development of the Internet, the integration of the maternal and child industry and the Internet has been deepened.
Maternal and child industry market size is 3.6 trillion yuan in 2019, including maternal and child eCommerce industry which market size is 811.5 billion yuan, an average annual compound growth rate of 22%.
China's Internet maternal and child industry is given priority to integrated cross-border eCommerce channels, which proportion of 41.3% in 2019.
The Maternal and Child Industry Has Now Entered A Mature Stage
China's maternal and child industry started as early as 2000, experienced rapid growth in 2004, and then exploded with the rise of mobile Internet in 2014. Now the maternal and child industry has entered the era of embracing data and technology. In 2019, Internet mothers and child industry will pay more attention to the needs of mothers and child, the product will conform to the new retail, and online and offline development will be integrated.
The Overall Market Size is Growing Year by Year
The maternal and child market, as a rigid demand industry in the economic development, has never stopped its growth. On the one hand, in the past 20 years, the average annual number of new births in China has been over 16 million. On the other hand, the rapid development of economy promotes the vigorous market scale. From 2015 to 2019, the overall market size of China's maternal and child industry has been growing year by year, with an annual compound growth rate of 17%. In 2019, the market size of maternal and child industry in China was 3.6 trillion yuan, with a year-on-year growth of 16.13 percent.
From 2015 to 2019, the overall market size of maternal and child e-commerce industry in China has been growing year by year, with an annual compound growth rate of 22%. In 2019, the market size of China's maternal and child e-commerce industry reached 811.5 billion yuan, with a year-on-year growth of 8.59%. The maternal and child e-commerce market has gradually entered the mature stage. It strives for differentiated development in various aspects such as pattern, channel, category, and the market gradually returns to rationality.
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